- BY JOIELLE HOYLE
- — MAR 7, 2014
Earlier today Chevrolet announced that it will be offering Beats Music through the Chevrolet AppShop in automobiles later this year. Beats Music gives users the option of listening to personalized playlists created on their mobile devices or playlists created by professionals in the music industry. The app also offers music from every genre imaginable.
“It’s all about giving our customers options to be connected in their vehicle,” said Cristi Landy, Chevrolet marketing director. “We realize there’s not a one-size-fits-all option for everybody. So, we’re focused on giving people the ability to choose their preferred music service while also opening their eyes to new services they may not have tried before.”
Compared to the standard version, Chevrolet will roll out a version of Beats Music tailored for in-vehicle use. It will still include signature features as the “Just For You” personalized recommendations and the “Highlights” staff recommendations, but features that would be viewed as distracting – such as those that use a keyboard – will be unavailable while the vehicle is in motion.
Users will also have access to all of the playlists they’ve saved or created through their mobile accounts and can choose from dozens of specially tailored playlists for all drive times – from road trips to traffic jams to Sunday cruising and more. A trial or paid Beats Music account will be required.
Furthermore, the connection to the Chevrolet AppShop is made possible through the high speed 4G LTE network and data plans with OnStar in Chevrolet vehicles. The Chevrolet AppShop is accessible on the MyLink screen in select vehicles.
The Chevrolet AppShop will begin to roll out later this year on select 2015 models in the U.S. and Canada.
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