HOW DOES IT WORK?
What is the Preferred Pricing discount?
Preferred Pricing allows eligible employees at your company to pay our GM Employee Price on an eligible new vehicle.
Can I combine the discount with other current offers?
Yes, certain other GM incentives can be combined with Preferred Pricing. This includes national and regional offers, GM Card Earnings (subject to Vehicle Redemption Allowances), and if eligible, Canadian Forces Appreciation Discount, Student Bonus Discount, and Mobility Program Discount. For details on current offers, simply visit your dealer or check out GMPreferredPricing.ca.
AM I ELIGIBLE?
Who is eligible for Preferred Pricing?
Current Canadian employees (all active hourly and salaried staff and their spouses, not including contract or retired employees) of eligible Preferred Pricing companies can take advantage of the program. Your selected vehicle must be titled and registered in the approved employee’s or spouse’s name for personal use only.
Which vehicles are eligible?
Almost every Chevrolet, Buick, GMC and Cadillac is eligible. That said, some models/trims may not be eligible and others may have limited availability. See your dealer for more details.
WHERE CAN I GET IT?
Can I receive this discount from any Chevrolet, Buick, GMC or Cadillac dealer?
The program is available only at participating dealers. Contact your local dealer and let them know you’d like to take advantage of Preferred Pricing.
What do I have to show to get my discount?
To get your Preferred Pricing discount, you will need to present proof of employment (letter from HR or a recent pay stub) to the participating dealer.
HOW CAN I PAY?
What are my purchasing options?
You can purchase, nance or lease an eligible Chevrolet, Buick, GMC or Cadillac with Preferred Pricing. Speak to your dealer or visit GM.ca for more information.
Can I use a trade-in with this program?
Please contact your dealer for more information about trade-ins.